Privacy Policy

1.Information We Collect

1.1 Personal Information You Provide

When you register for a FreshBet casino login account or use our services, we collect:

• Identity Data: Full name, date of birth, gender, nationality
• Contact Data: Email address, postal address, telephone number
• Account Data: Username, password, security questions and answers
• Financial Data: Payment card details, bank account information, transaction history
• Verification Data: Government-issued ID, proof of address, source of funds documentation
• Communication Data: Records of correspondence with customer support, chat logs, survey responses

1.2 Information Automatically Collected

When you use FreshBet Casino or the FreshBet app, we automatically collect:

• Technical Data: IP address, browser type and version, device type, operating system
• Usage Data: Gaming activity, betting patterns, session duration, pages visited
• Location Data: Geographic location based on IP address (for compliance and fraud prevention)
• Cookie Data: Information collected through cookies and similar tracking technologies

1.3 Information from Third Parties

• Identity verification services for age and identity checks
• Payment processors for transaction validation
• Credit reference agencies for affordability assessments
• Regulatory databases for responsible gambling and self-exclusion checks

2.How We Use Your Information

FreshBet processes your personal data for the following purposes:

2.1 Legal Basis for Processing

2.2 Specific Processing Activities

• Creating and managing your FreshBet casino login credentials
• Verifying your eligibility to use FreshBet UK services
• Processing gaming transactions and maintaining your account balance
• Monitoring gameplay for signs of problem gambling
• Detecting and preventing fraudulent activity
• Complying with regulatory reporting requirements
• Sending service-related notifications via email or FreshBet app notifications
• Providing customer support through multiple channels
• Analyzing usage patterns to improve the FreshBet casino experience
• Sending promotional offers (only with your consent)

3.Data Sharing and Disclosure

FreshBet may share your personal information with the following categories of recipients:

3.1 Service Providers

• Payment Processors: To facilitate deposits and withdrawals
• Identity Verification Services: To conduct age and identity checks
• Cloud Hosting Providers: To store and process data securely
• Marketing Platforms: To deliver communications (only with consent)
• Analytics Providers: To analyze FreshBet app and website usage
• Customer Support Software: To manage inquiries and complaints

3.2 Regulatory and Legal Authorities

• UK Gambling Commission for licensing compliance
• Financial Conduct Authority for anti-money laundering purposes
• Law enforcement agencies when legally required
• Tax authorities for regulatory reporting

3.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your personal data may be transferred to the acquiring entity, subject to the same privacy protections.

3.4 Third-Party Sharing Restrictions

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. All service providers are contractually obligated to maintain data confidentiality and security.

4.International Data Transfers

FreshBet Casino operates within the United Kingdom. However, some service providers may process data outside the UK. When we transfer data internationally:

• We ensure adequate safeguards are in place (Standard Contractual Clauses)
• We verify that recipient countries provide adequate data protection
• We conduct Data Protection Impact Assessments where necessary
• We maintain records of all international transfers

You have the right to request information about the safeguards we have in place for international transfers.

5.Data Security

FreshBet implements robust security measures to protect your personal information:

5.1 Technical Measures

• 256-bit SSL encryption for all FreshBet login sessions and data transmission
• Encrypted storage of sensitive data at rest
• Multi-factor authentication for FreshBet casino login
• Regular penetration testing and security audits
• Intrusion detection and prevention systems
• Secure coding practices and vulnerability scanning

5.2 Organizational Measures

• Access controls limiting staff access to personal data
• Regular staff training on data protection
• Data breach response procedures
• Background checks for employees handling sensitive data
• Confidentiality agreements with all staff and contractors

5.3 Data Breach Notification

In the event of a data breach affecting your personal information, we will notify you and the Information Commissioner's Office (ICO) within 72 hours, where required by law.

6.Data Retention

FreshBet retains your personal data only as long as necessary for the purposes outlined in this policy:

After the retention period expires, we securely delete or anonymize your personal data in accordance with our data retention policy.

7.Your Data Protection Rights

Under UK GDPR, you have the following rights regarding your personal data:

7.1 Right of Access

You can request a copy of the personal data we hold about you through your FreshBet casino login account or by contacting our Data Protection Officer.

7.2 Right to Rectification

You can update inaccurate or incomplete personal information through your account settings or by contacting customer support.

7.3 Right to Erasure

You can request deletion of your personal data, subject to legal retention requirements. Note that we must retain certain information for regulatory compliance.

7.4 Right to Restriction of Processing

You can request that we limit how we use your personal data in certain circumstances.

7.5 Right to Data Portability

You can request a copy of your personal data in a structured, machine-readable format.

7.6 Right to Object

You can object to processing based on legitimate interests, including direct marketing. For FreshBet casino promotional communications, you can opt out via account settings or email links.

7.7 Right to Withdraw Consent

Where processing is based on consent, you can withdraw it at any time without affecting the lawfulness of previous processing.

7.8 Right to Lodge a Complaint

You have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have mishandled your personal data.

8.Cookies and Tracking Technologies

FreshBet Casino and the FreshBet app use cookies and similar technologies to enhance your experience:

8.1 Types of Cookies We Use

• Essential Cookies: Required for FreshBet login functionality and secure transactions
• Performance Cookies: Help us analyze FreshBet app and website usage
• Functional Cookies: Remember your preferences and settings
• Marketing Cookies: Used to deliver relevant advertisements (requires consent)

8.2 Managing Cookies

You can control cookie preferences through your browser settings or our cookie consent tool. Note that disabling essential cookies may affect FreshBet casino login and core functionality.

8.3 Third-Party Cookies

Some cookies are placed by third-party services that appear on our pages. We do not control these cookies and recommend reviewing the respective privacy policies.

9.Children's Privacy

FreshBet UK services are strictly prohibited for individuals under 18 years of age. We:

• Implement age verification processes during FreshBet casino login registration
• Do not knowingly collect data from minors
• Immediately close accounts and delete data if underage use is detected
• Report underage gambling attempts to the UK Gambling Commission
• Employ filtering technology to prevent underage access

If you believe a minor has accessed FreshBet, please contact us immediately at [email protected].

10.Marketing Communications

10.1 Consent

We will only send promotional communications about FreshBet casino offers, bonuses, and updates if you have provided explicit consent during registration or subsequently.

10.2 Communication Channels

• Email newsletters and promotional offers
• SMS messages (where permitted)
• Push notifications via the FreshBet app
• In-account messages when you use FreshBet login

10.3 Opting Out

You can unsubscribe from marketing communications at any time by:

• Clicking the "unsubscribe" link in emails
• Adjusting preferences in your FreshBet casino login account settings
• Disabling push notifications in the FreshBet app
• Contacting customer support

Note that you will continue to receive essential service-related communications regardless of marketing preferences.

11.Automated Decision-Making

FreshBet uses automated systems for certain processes:

11.1 Automated Processes

• Fraud Detection: Algorithms analyze transactions and behavior patterns
• Responsible Gambling Monitoring: Systems flag potentially problematic gambling behavior
• Bonus Eligibility: Automated checks determine qualification for promotions
• Account Verification: Automated identity checks during FreshBet casino login

11.2 Your Rights

You have the right to:

• Request human review of automated decisions
• Challenge decisions that significantly affect you
• Receive an explanation of the logic involved
• Express your point of view regarding the decision

12.Changes to This Privacy Policy

FreshBet may update this Privacy Policy to reflect:

• Changes in UK data protection laws
• New FreshBet app features or services
• Regulatory guidance from the UK Gambling Commission
• Improvements to our data protection practices

We will notify you of material changes by:

• Email to your registered address
• Prominent notice on the FreshBet website
• Notification through the FreshBet app
• Pop-up during FreshBet casino login

Continued use of FreshBet UK services after notification constitutes acceptance of the updated Privacy Policy.

13.Contact Information

14.Additional Information for UK Users

14.1 UK Gambling Commission Compliance

FreshBet holds a valid UK Gambling Commission license and adheres to all applicable gambling regulations, including:

• Social Responsibility Code provisions
• Customer interaction requirements
• Self-exclusion scheme participation (GAMSTOP)
• Safer gambling tools and responsible marketing practices

14.2 Responsible Gambling Data

We process personal data to fulfill our responsible gambling obligations, including:

• Monitoring gameplay for indicators of problem gambling
• Conducting affordability assessments
• Implementing deposit limits and reality checks
• Checking against self-exclusion databases
• Providing access to support resources

14.3 Financial Crime Prevention

As required by UK law, FreshBet processes data to prevent money laundering and terrorist financing, including:

• Customer due diligence and enhanced due diligence
• Transaction monitoring and suspicious activity reporting
• Checks against sanctions lists and politically exposed persons databases
• Source of funds and source of wealth verification